Crea una presencia amenazadora: Estrategia de disuación

CREATE A THREATENING PRESENCE
DETERRENCE STRATEGIES

The best way to fight off aggressors is to keep them
from attacking you in the first place. To accomplish
this you must create the impression of being more
powerful than you are. Build up a reputation: You're
a little crazy. Fighting you is not worth it. You take
your enemies with you when you lose. Create this
reputation and make it credible with a few
impressive--impressively violent--acts. Uncertainty
is sometimes better than overt threat: if your
opponents are never sure what messing with you will
cost, they will not want to find out. Play on people's
natural fears and anxieties to make them think twice.

Robert Greene