Transforma tu guerra en una cruzada: Estrategias de moral

TRANSFORM YOUR WAR INTO A
CRUSADE MORALE STRATEGIES

The secret to motivating people and maintaining
their morale is to get them to think less about
themselves and more about the group. Involve them
in a cause, a crusade against a hated enemy. Make
them see their survival as tied to the success of the
army as a whole. In a group in which people have
truly bonded, moods and emotions are so
contagious that it becomes easy to infect your troops
with enthusiasm. Lead from the front: let your
soldiers see you in the trenches, making sacrifices
for the cause. That will fill them with the desire to
emulate and please you. Make both rewards and
punishments rare but meaningful. Remember: a
motivated army can work wonders, making up for
any lack of material resources.

Robert Greene