PICK YOUR BATTLES CAREFULLY
THE PERFECT-ECONOMY STRATEGY
We all have limitations--our energies and skills will
take us only so far. Danger comes from trying to
surpass our limits. Seduced by some glittering prize
into overextending ourselves, we end up exhausted
and vulnerable. You must know your limits and pick
your battles carefully. Consider the hidden costs of a
war: time lost, political goodwill squandered, an
embittered enemy bent on revenge. Sometimes it is
better to wait, to undermine your enemies covertly
rather than hitting them straight on. If battle cannot
be avoided, get them to fight on your terms. Aim at
their weaknesses; make the war expensive for them
and cheap for you. Fighting with perfect economy,
you can outlast even the most powerful foe.
Robert Greene
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